This post demonstrates several ways to add click-to-call and click-to-chat Skype button functionality into your website. Beyond just being a modern way to use a web browser, it enables a modern approach to interacting with leads and customers. There is good reason to do this. Let me tell you why… A New Definition of “Social” Brands The …
Add a Website Skype Button to Talk With Leads and Customers Read More »
If you can remember your elementary school English lessons, you might recall learning how to format postal addresses so you could send a letter or navigate yourself to a particular destination. Today, most of us navigate to Web addresses far more often than street addresses and yet we no sense about how web addresses work, what …
Web Addresses Explained: What Every Human Should Know About URLs Read More »
From AOL Instant Messenger to WeChat stickers, digital communication has always fascinated me. From the beginning, there has always been so much we don’t understand about digital communication. It’s kind of like GMO; we just started using it without considering the implications. We are continually learning how to use the the digital medium to achieve …
Is Slack Messenger Right for My Team? Analytics and Answers Read More »
Google Analytics got a whole lot more interesting when the Measurement Protocol was introduced. We already knew GA was the industry standard for web analytics but with the Measurement Protocol it has become the analytics platform of anything and everything that can be made digital. With some clever instrumentation, we can now use it to …
Track REST APIs with the Google Analytics Measurement Protocol Read More »
