You’ve just added your LinkedIn Insight Tag to your website, and you want to see if it’s working. If you read Linkedin’s documentation, they will offer up this advice: “You can check the status in Campaign Manager by navigating to Account Assets → Insight Tag. Once the Insight Tag is installed on your website and …
How to check if your LinkedIn Insight Tag Pixel Is Working Read More »
I’ve been asked for case studies, so I figured I’d create a little series of shorts that are a mashup of growth hacks and case studies. I’ve unimaginatively named them GrowthStudies. Here we go! There aren’t many easy ways to get viral promotion in B2B, But I’ve seen one work consistently. Best of all, it …
I’ve had a few SEO consulting projects lately that have given me a chance to work with many more keywords than anybody should be working within a spreadsheet. When I come across these types of projects, I use the same workflow: bring all the data into a database and run the analyses in SQL. I …
SQL for SEO: A step-by-step keyword analytics tutorial Read More »
As of January 2023, there are 416 industry labels to choose from to categorize a company page. However, Linkedin Ads only allows advertisers to target based on 20 industry segments. Each of these 416 industry labels belongs to one of these 20 industry segments. That discrepancy amounts to a big problem for advertisers who want …
The Complete Linkedin Industry List in 2023 (+ Linked Ads Categories) Read More »
Company targeting is one of the most unique advertising features of Linkedin Ads. No other advertising platform has access to such an extensive and up-to-date employer-employee data set. For that reason, no other platform can natively support targeting audiences based on their employer. This makes Linkedin Ads an indispensable platform for B2B marketers and the …
Linkedin Ads Company Targeting Options and Statistics for 2023 Read More »
Go search Google for “free tiktok followers” and you will see some brilliant, although dirty #blackhat #SEO. Most of the top ten results belong to a spammer who has hacked into dozens of sites and created fake profiles and uploaded .pdf files to public directories with spun content. That scam is kind of surprising but …
There’s something to learn from black hat SEO tactics for PDF files Read More »
I’ve been thinking about names a lot lately. My wife and I are running through the process of generating and narrowing down a list of names for our oncoming baby. We didn’t do ourselves any favors by not discovering the gender prior to birth. I like to think this is a good way to remove …
As a digital marketer, I use SQL every single day. And looking back on my career so far, it would be fair (though a bit reductive) to say that I could define my career by two distinct periods: before I learned SQL and after I learned SQL. The two periods are distinct for three main …
Getting Started with SQL for Marketing (with Facebook Ads Example) Read More »
This post demonstrates several ways to add click-to-call and click-to-chat Skype button functionality into your website. Beyond just being a modern way to use a web browser, it enables a modern approach to interacting with leads and customers. There is good reason to do this. Let me tell you why… A New Definition of “Social” Brands The …
Add a Website Skype Button to Talk With Leads and Customers Read More »
If you can remember your elementary school English lessons, you might recall learning how to format postal addresses so you could send a letter or navigate yourself to a particular destination. Today, most of us navigate to Web addresses far more often than street addresses and yet we no sense about how web addresses work, what …
Web Addresses Explained: What Every Human Should Know About URLs Read More »
