If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by Q4 last year.” Aside from the constant stream of daily hiccups that arise due to the asynchronous nature of …
Agile Strategy for Data Collection and Analytics Read More »
The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium. Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search ad because their message is transmitted over a digital medium. Unfortunately, this misunderstanding so vastly …
Data-Driven Marketing Starts With the Data Layer Read More »
The Data Layer Inspector and Debugger This project began as a solution to a problem that I often faced setting up Google Tag Manager and specifically the data layer. The solution that I ended making was dataLayer logger, inspector, and debugger that offered the same features as the Google Analytics Debugger but for the data …
Inspecting and Debugging the Google Tag Manager dataLayer Read More »
I like Google Tag Manager and Squarespace for the same reason: they simplify and streamline the processes website design and Google Analytics implementation while maintaining power and functionality of the product. For the old sliced bread analogy, they are the greatest things to come along since the knife. Squarespace is a great plug-and-play, drag-and-drop Content Management System (CMS). It …
Event Tracking on Squarespace Using Google Tag Manager Read More »
