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Getting Started with SQL for Marketing (with Facebook Ads Example)

As a digital marketer, I use SQL every single day. And looking back on my career so far, it would be fair (though a bit reductive) to say that I could define my career by two distinct periods: before I learned SQL and after I learned SQL. The two periods are distinct for three main …

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What is Facebook “basic info?”

Facebook “Basic Info” Means “basically everything.” The odds are good that, at one time or another, you have probably downloaded and/or signed into a game, app, or website using your Facebook ID.  From Spotify to Instagram to some stupid cartoon vegetable game, you have seen the message that looks like this: THIS APP WILL RECEIVE: Basic Info (a list of …

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