Growth • Data • Strategy
I help startups and fast-moving businesses grow through consulting, mentorship, and fractional leadership — an approach rooted in data, experimentation, integrity, and courage.
Find out how
Let's work together
Three ways I work with people, depending on how much of the problem is strategy, how much is execution, and how much you want to own yourself.
Consulting
Understand, segment, prioritize, and capture your market with analytics, experimentation, and technology.
Book a call »Leadership
Augment your organization with on-demand strategic, technical, and analytical leadership — and trusted process.
Book a call »Mentorship
Test ideas, talk through problems, get feedback, and shape your career with 1:1 calls on GrowthMentor.
Book on GrowthMentor »You pick the project. Let's build
I'm the principal at Elegant Atomics, a data-savvy growth partner for early-stage startups and B2B service businesses. It's the scaled version of me — the same approach, with a team behind it, pairing inbound (SEO, web, search ads, automation) with outbound (prospecting, tailored outreach, campaigns).
B2B Growth
Fractional growth leadership
Customer development, go-to-market strategy, and technical product marketing for seed to Series B SaaS still finding its footing.
Data Strategy
Collection to activation
First-party data end to end — collection, integration, analytics and experimentation, then activation where it earns revenue.
AI Integration
AI in the marketing engine
AI-enabled growth strategy, intelligent automation, and 1:1 personalization — deployed so it keeps working after launch.
GTM Engineering
Strategy wired to systems
Strategic analytics and growth mapping, full-stack system design and automation, and the experimentation loop that connects the two.
SEO Strategy
Fractional SEO lead
SEO strategy, content planning and development, technical SEO, and the analytics to invest in all of it confidently.
AI Search Strategy
AEO for generative search
AI search auditing, authoritative content, entity optimization, and AEO tracking, so answer engines find, cite, and recommend you.
About my blog
I've written this blog for over ten years to help others learn from what I've figured out along the way. You'll find posts at every level of technical depth across marketing, analytics, and web technologies — most of it learned by exploring the subjects and tools directly, a practice I'd recommend to anyone. Read the latest »
Free tools
Built while solving my own problems, then kept running because other people started using them too. Most work entirely in your browser.