Crafting successful tests is as much about clever ideation as it is about skillful execution. These seven Chrome Extensions should be in every optimization craftsperson's toolbox. They help simplify the technical tasks, expedite the mundane tasks and optimize the whole creation process. Add them to your toolbox and work smarter, not harder!
Google Tag Manager is a great solution for AJAX-heavy apps but at times it may seem like it adds more complexity than it relieves. Synchronizing data and events in the dataLayer is an example of this. Sometimes you will want to fire a tag that aims to send data that will show up in the dataLayer … Continue Reading ››
Google Analytics Enhanced Ecommerce provides insight into Ecommerce site performance in detail that was previously impossible using standard Google Analytics methods. In order to provide these insights, data is collected in a new and unique way. It is important to understand the breadth of Enhanced Ecommerce data collection capabilities in order to fully reach the insights that … Continue Reading ››
This is one of my posts from the Swellpath blog. My original post can be found here.
If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by … Continue Reading ››
Too many sheets! I came across the problem of having a large number of visible or unused sheets in cluttering up my Google Spreadsheets often enough that I decided to solve it. This problem most often comes up when using Google Apps Scripts that auto-generate multiple sheets. If you have ever used the Continue Reading ››
I love algorithms and you should too. They provide simple consistency to life like no calendar, routine or habit ever could. They do exactly what you tell them to do and they do it fast, and most beautiful of all, they make life automatic. (sigh of contentment)
I made it! I am finally a nerd. At the top of the MailChimp API there is a clear disclaimer: “Woah, Nerds Only!” Undeterred, I scrolled on to test my nerdy medal. The following is my account of navigating the well-charted waters of the MailChimp API and a tutorial on how to automate a … Continue Reading ››
Making a bookmarklet was an … Continue Reading ››
I am in “like” with
Google Tag Manager and Squarespace for the same reason: they simplify and
streamline the processes website design and Google Analytics implementation
while maintaining power and functionality of the product. For the old sliced bread analogy, they are
the greatest things to come along since the knife.
Continue Reading ››