Hi, I'm Trevor
I'm your Growth Data Strategist
With over a decade of experience analyzing and activating 1st party data, I have a keen ability to sense for signal in the noise—both in data and tactics. My experience ranges from tagging and tracking global retail sites to creating 1:1 personalized journeys for B2B SaaS customers.
As a data activation consultant, I bring the tactical experience and technical expertise to transform data into revenue.
I help clients across the entire funnel
Data Collection
Data quality is the foundation of every data application. This starts from the source.
I help businesses answer three questions: What data should we collect? How should we collect it? And how do we make it most actionable? To answer these questions, I take a holistic approach. I help clients balance the costs (time, resources, and customer experience) against the data’s potential. With this in mind, I’m able to consistently deliver actionable data with minimal waste.
Data Integration
Consistency is the key to trust. This is as true in work as it is in data.
I build trust in data by creating a consistent view of the customer across every layer of the customer data stack. Depending on the application, this could take different forms. Whether it’s event collection and tag management, point-to-point API integrations, or data warehouse-centric hub and spoke integration, I can deliver the data integration solution that meets your needs.
Analytics and Experimentation
Data activation is only effective if you can understand it. Without well-designed feedback loops, data activation success is limited to luck.
I help clients understand their customers, their behaviors, their characteristics, and their potential. From these relationships and distributions, I distill insights that spark new perspectives and creative opportunities. I facilitate experimentation by providing frameworks for design and measurement. And I guarantee success, either through growth or information gain.
Data Activation
Data and automation can augment anything. But without vision and strategy, most activity will have limited productivity.
Data activation strategy is the most valuable service I offer. But it’s not because of the power of personalization and automation. It’s because, with data, you can optimize and automate anything, but automation itself doesn’t creates value. And every optimization brings diminishing returns. Data activation strategy is about maximizing the leverage of your data at minimal costs.
What do you say, partner?
Let's get started
- Schedule an intro on Calendly
- trevor@trevorfox.com
- Connect with me on LinkedIn
- Are you In Portland, OR? Let's grab coffee!
Trevor is really helpful at focusing and tuning growth innovation.
Tela Andrews
CEO, Markopolo.ai
Frequently Asked Questions
Think of me as growth-as-a-service. You get all the benefits of an experienced staffer who is dedicated to the success of your business without all the complexity of hiring a full-time employee. You get 100% of my expertise with capacity that can be scaled up or down based on your needs. Plus, you get a fresh, objective view of your growth program and access to specialized tools and resources. So, if you’re looking for an fast, efficient, builder, I’m your fractional growth engine.
Most engagements range from a few consulting hours a month to a half-time commitment to a project or interim management. Engagements less than 12 hours a month are billed at $200/hr, and long-term engagements can be as low as $1k/day. I’m also happy to be flexible with bootstrapped businesses, early-stage startups, good causes, and good people.
First and foremost, I find immense satisfaction in helping people achieve their goals. Other than that, the breadth of my career, spanning agency work, management consulting, and startup growth leadership, allows me to draw from a wide range of experience. I’ve checked in production code, run design thinking workshops, hired marketers, worked internationally, and played professional sports.