Hi, I'm Trevor

I'm your AI Search & AEO Strategist

With over a decade of experience at the intersection of data, SEO, and growth, I’m now helping businesses win in the new era of generative AI search. I help B2B, SaaS, and marketplace business get found, cited, and recommended by AI engines like ChatGPT and Google SGE through a disciplined approach to Answer Engine Optimization (AEO).

As your dedicated AI search consultant, I align your digital presence with how AI models discover and rank information, turning this new technology into a predictable revenue channel.

I help clients get recommended by AI Search Engines

AI Search Strategy & Auditing

Pinpoint opportunities in your customer’s new AI-driven buying journey.

An effective Answer Engine Optimization strategy begins with understanding your customer journey and the emerging role of AI in it. My process is to develop a focused view of your buyer’s pain points and questions, and to map the entire conversational space.

This map becomes our blueprint, revealing exactly where your expertise can meet customers with the right answers in AI and shape decisions where they are now being made.

Let’s set a direction »

Authoritative Content Development

Engineer your expertise into the authoritative, AI-citable answers that scale.

Winning in AI requires answering the long tail of customer questions at scale. My role is to implement a content engineering system that turns your proprietary knowledge and customer insights into structured, authoritative content.

We then leverage AI to scale this foundation, creating an engine that generates authentic answers for every stage of the customer journey and establishes your brand as the definitive authority.

Let’s build your authority »

Technical SEO for AEO & Entity Optimization

Structure your technical foundation so AI recognizes you as a citable authority.

For an answer engine to cite you, it must first be able to crawl and unambiguously understand you. If your technical foundation is weak or your brand identity is unclear to machines, your AEO efforts will fail.

I dive deep into your site’s technical structure to ensure it’s built for modern AI crawlers, focusing on speed, structured data, and indexability. I help solidify your company, products, and people as clean “entities” that AI can easily understand. This foundational work is critical for any successful Answer Engine Optimization effort.

Let’s get you recognized »

AEO Analytics and Performance Tracking

Translate AEO performance into tangible business outcomes like traffic and revenue.

The success of your AEO strategy must be measured. Without capturing and analyzing relevant data, it’s impossible to know if your strategy is working or to justify continued investment in AI search optimization.

My approach is grounded in data. I help you establish the analytics to track your visibility and citations within AI platforms. We’ll monitor how your rankings in AI-generated answers translate into meaningful business outcomes, like increased traffic and leads, proving the ROI of our engagement.

Let’s measure what matters »

What do you say, partner?

Let's get started

Trevor is really helpful at focusing and tuning growth innovation.

Tela Andrews

CEO, Markopolo.ai

Frequently Asked Questions

Why hire a fractional AI search consultant vs. an agency?

Think of me as your AI strategist-as-a-service. You get all the benefits of an experienced AI search consultant who is dedicated to your success, without the complexity of hiring a full-time employee or the overhead of an agency. You get 100% of my expertise with capacity that can be scaled up or down based on your needs. You get a fresh, objective view and a partner laser-focused on results.

How much does an AEO engagement cost?

Engagements are typically structured as a monthly retainer based on the scope of work and your specific goals. I focus on delivering a high-leverage service that provides a clear ROI. Costs are transparent and tailored to your needs.

Want to get started without commitment? Let’s start with a strategy call, so start heading in the right direction for $200.

Why me?

Because I have a rare blend of deep expertise in technical SEO, data analytics, and high-level growth strategy. This combination is what makes my approach to Answer Engine Optimization (AEO) so effective. I understand how to connect the highly technical requirements of AI visibility to the real-world business outcomes that matter to you.