I provide clients with SEO strategies, analytics, and technical expertise to invest confidently and grow consistently.
With over a decade of SEO experience, my approach combines UX best practices with a keen understanding of how SEO drives revenue. My experience ranges from large-scale ecommerce directory sites to B2B SaaS to migrations and projects for some of the biggest brands in the world. In fractional SEO roles or as a consultant, I ensure clients are successful by aligning SEO strategy with business goals.
SEO Strategy
An effective SEO strategy is a faithful extension of a business strategy. It ensures that the target audience is the target consumer by aligning positioning, content development, and web strategy.
I love to help businesses understand what SEO should look like for them. It’s absolutely not a one-size-fits-all proposition. I strive to understand the intricacies of my client’s business models, how they deliver value, and how they generate revenue. It’s from this context that I help clients define the space in which they can compete and win. From there, SEO strategy becomes a dynamic series of experiments and feedback loops. Through this process, I help my clients find value quickly and open new opportunities consistently.
SEO Analytics
Analytics is an essential component of SEO strategy. Without capturing, interrogating, and understanding relevant data, it’s impossible to ensure that you’re building in the right direction.
My experience in analytics is broad and deep. Data first captured my fascination when I created my first website, and it’s since become the foundation of my career. I recognize the potential and limitations of data at every scale, from aggregate keywords analytics in BigQuery down to initial seed keyword research. I even built a tool called keywordclarity.io as an aid to analyze high-cardinality keywords and plan out semantic information architecture.
Technical SEO and Growth Product Management
Website performance and indexability should never set the limits of SEO success. Search engines should and should be seriously considered before, during, and after development.
I’ve been developing and building websites for over a decade, and I have a thorough and up-to-date understanding of how web development practices affect SEO. I’ve spent perhaps too much time geeking out about browser rendering, caching, javascript, and content management systems (I think GraphQL is really cool.) I know it’s weird, but I build websites just to test theories about performance just for fun. I take this curiosity and always-be-learning attitude to every fractional SEO role and consulting engagement.
Content Planning and Development
SEO should create a thoughtful balance between brand reputation and business metrics. Traffic quantity should never be sacrificed for content quality at any scale.
I’ve optimized pages that create millions in revenue, and I’ve built hundreds of thousands of pages for just dozens of targeted visitors. In every case, I strive to balance the searcher’s holistic experience, the brand’s reputation, and my client’s business goals. I’ve always seen that a user-centric approach leads to the best and most sustainable results. Because of this, I work with marketing and development counterparts to create experiences rather than chase keywords.