From AOL Instant Messenger to WeChat stickers, digital communication has always fascinated me. From the beginning, there has always been so much we don’t understand about digital communication. It’s kind of like GMO; we just started using it without considering the implications. We are continually learning how to use the the digital medium to achieve […]
Is Slack Messenger Right for My Team? Analytics and Answers Read More »
This is part one of four in the $10k Technical Skills for Digital Marketing series. You’ve gone a long way, Keep it up! Getting Started and the Learning Mindset Being a technical marketer is as much about using technologies as it is about learning and adapting to new ones. The learning mindset may not get its
Top 3 Resources to Learn Digital Marketing Technical Skills | $10k Tech Skills 4/4 Read More »
Why? Because, connect all the things! Why else? Because the less information people have to fill into your form, the more likely they are to complete it – especially if you are asking them to fill in information that they will have to look up! Dynamically, pre-filling forms are a great conversion optimization hack to
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Google Analytics got a whole lot more interesting when the Measurement Protocol was introduced. We already knew GA was the industry standard for web analytics but with the Measurement Protocol it has become the analytics platform of anything and everything that can be made digital. With some clever instrumentation, we can now use it to
Track REST APIs with the Google Analytics Measurement Protocol Read More »
This is part 3 of 4 of the $10k Technical Skills for Digital Marketing. You could be so much faster! Right now, you are using your browser to view HTML pages. You go to a page, get some information and move on. Imagine how much more information you could gather if you could tell your browser to look at
Learn the Power of API’s for Digital Marketing | $10k Tech Skills 3/4 Read More »
You know what’s cooler than calling API’s and services with Google Apps Script? Making your own API with Google Apps Script. After playing around with my first REST API with Python and Bottle, I wondered how this could be done even cheaper and quicker; without worrying about the complexities of databases and hosting. When it’s simple
How to Make a Google Apps Script RESTful API or Service Read More »
This is part t in the $10k Technical Skills for Digital Marketing Series. Part one introduced the importance of learning client-side technologies and offers a plan to learn Javascript, HTML and CSS for digital marketing. This post broadens the picture by introducing server-side programming and databases, which together compose web applications. Understanding how web applications work
Learn Programming and Databases for Digital Marketing | $10k Tech Skills 2/4 Read More »
What does “waiting for ‘cdn.optimizely.com’ mean? In short, ‘cdn’ means Content Distribution Network and Optimizely is a service that provides A/B Testing for websites. Optimizely makes A/B testing possible by swapping images or changing the structure or style of a web page. To do this, it has to load additional instruction on to the web page
How to Opt-Out of Optimizely (cdn.optimizely.com) in One Click Read More »
This is part one of four in the $10k Technical Skills for Digital Marketing series. Being able to code JavaScript, HTML and CSS are the technical skills that enable you to design the presentation and experience of your marketing messaging. JavaScript will also take you much further. These skills will really increase your market value
Learn JavaScript, HTML and CSS for Digital Marketing | $10k Tech Skills 1/4 Read More »
Crafting successful tests is as much about clever ideation as it is about skillful execution. These seven Chrome Extensions should be in every optimization craftsperson’s toolbox. They help simplify the technical tasks, expedite the mundane tasks and optimize the whole creation process. Add them to your toolbox and work smarter, not harder! Systematize: UX Check This
7 Must-Have Chrome Extensions for Testing and Optimization Read More »
