Learn JavaScript, HTML and CSS for Digital Marketing | $10k Tech Skills 1/4

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This is part one of four in the $10k Technical Skills for Digital Marketing series. Being able to code JavaScript, HTML and CSS are the technical skills that enable you to design the presentation and experience of your marketing messaging. JavaScript will also take you much further. These skills will really increase your market value …

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7 Must-Have Chrome Extensions for Testing and Optimization

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Crafting successful tests is as much about clever ideation as it is about skillful execution. These seven Chrome Extensions should be in every optimization craftsperson’s toolbox.  They help simplify the technical tasks, expedite the mundane tasks and optimize the whole creation process.  Add them to your toolbox and work smarter, not harder! Systematize: UX Check This …

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Solving Google Tag Manager Race Conditions with eventCallback

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Google Tag Manager is a great solution for implementing Web analytics on AJAX-heavy apps. But at times it may seem like it adds more complexity than it relieves. Synchronizing data and events in the dataLayer is an example of this. Sometimes you will want to fire a tag that aims to send data that will show up in …

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Product Scope Custom Dimension & Metrics in Google Analytics

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Google Analytics Enhanced Ecommerce provides insight into Ecommerce performance in detail that was impossible using standard Google Analytics methods. To get the most out of Enhanced Ecommerce, you must understand the breadth of Enhanced Ecommerce data collection capabilities. This tutorial will take you from Ecommerce product page to Enhanced Ecommerce Product Data. Product Data Problem and Solution The new …

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Bulk Hide, Show, Delete & Copy Multiple Sheets in Google Spreadsheets

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Update: This script now allows you to copy multiple sheets within one spreadsheet to either the same spreadsheet or a different one. If you want to copy the sheet to the same spreadsheet, just input your current spreadsheet’s ID when prompted. The spreadsheet id can be found in the Spreadsheet’s URL eg: docs.google.com/spreadsheets/d/SPREADSHEETID/edit#gid=0 If you are looking …

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Data-Driven Marketing Starts With the Data Layer

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The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium.   Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search ad because their message is transmitted over a digital medium.  Unfortunately, this misunderstanding so vastly …

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Inspecting and Debugging the Google Tag Manager dataLayer

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The Data Layer Inspector and Debugger This project began as a solution to a problem that I often faced setting up Google Tag Manager and specifically the data layer. The solution that I ended making was dataLayer logger, inspector, and debugger that offered the same features as the Google Analytics Debugger but for the data …

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