There are 416 industry labels to choose from to categorize a company page. However, LinkedIn Ads only allows advertisers to target based on 20 industry segments. Each of these 416 industry labels belongs to one of these 20 industry segments. That discrepancy amounts to a big problem for advertisers who want to run highly targeted …
The Complete LinkedIn Industry List (+ Linked Ads Categories) Read More »
Company targeting is one of the most unique advertising features of Linkedin Ads. No other advertising platform has access to such an extensive and up-to-date employer-employee data set. For that reason, no other platform can natively support targeting audiences based on their employer. This makes Linkedin Ads an indispensable platform for B2B marketers and the …
Linkedin Ads Company Targeting Options and Statistics for 2023 Read More »
Let’s say you want to create a new email campaign to drive sales. Should you use customer segmentation or personas? What if you want to run an A/B test on a website? Which should you use? It’s time to develop a new feature for your SaaS product… you get the idea. Customer segmentation and personas …
Customer segmentation vs. Personas: When to use and how to choose Read More »
