You’ve just added your LinkedIn Insight Tag to your website, and you want to see if it’s working. If you read Linkedin’s documentation, they will offer up this advice: “You can check the status in Campaign Manager by navigating to Account Assets → Insight Tag. Once the Insight Tag is installed on your website and …
How to check if your LinkedIn Insight Tag Pixel Is Working Read More »
As of January 2023, there are 416 industry labels to choose from to categorize a company page. However, Linkedin Ads only allows advertisers to target based on 20 industry segments. Each of these 416 industry labels belongs to one of these 20 industry segments. That discrepancy amounts to a big problem for advertisers who want …
The Complete Linkedin Industry List in 2023 (+ Linked Ads Categories) Read More »
Company targeting is one of the most unique advertising features of Linkedin Ads. No other advertising platform has access to such an extensive and up-to-date employer-employee data set. For that reason, no other platform can natively support targeting audiences based on their employer. This makes Linkedin Ads an indispensable platform for B2B marketers and the …
Linkedin Ads Company Targeting Options and Statistics for 2023 Read More »
