Every LinkedIn advice article says post Tuesday through Thursday. I checked 7,913 posts from 63 profiles. The aggregate best day effect is basically zero — but your personal best day is worth 2x your worst. Here’s the data.
I Analyzed 8,000 LinkedIn Posts. The “Best Day to Post” Is Different for Everyone. Read More »
Last year, I was working with a B2B SaaS client whose founder had been posting on LinkedIn consistently for months. We had a hunch it was working — demo requests seemed to spike after certain posts. but we couldn’t prove it. The CRM showed booked calls, LinkedIn showed likes. But there was no way to
LinkedIn Analytics Tools for Creators Who Mean Business Read More »
I needed to know when a post was posted… I was recently working with a client who had impressive success driving new leads via leadership posts on LinkedIn. We found a reliable relationship between posting and commercial activity, whether in DMs or on their marketing site. The problem was that I wanted to know exactly
Three Ways to Find the Exact Date of a LinkedIn Post Read More »
You’ve just added your LinkedIn Insight Tag to your website, and you want to see if it’s working. If you read Linkedin’s documentation, they will offer up this advice: “You can check the status in Campaign Manager by navigating to Account Assets → Insight Tag. Once the Insight Tag is installed on your website and
How to check if your LinkedIn Insight Tag Pixel Is Working Read More »
There are 416 industry labels to choose from to categorize a company page. However, LinkedIn Ads only allows advertisers to target based on 20 industry segments. Each of these 416 industry labels belongs to one of these 20 industry segments. That discrepancy amounts to a big problem for advertisers who want to run highly targeted
The Complete LinkedIn Industry List (+ Linked Ads Categories) Read More »
Company targeting is one of the most unique advertising features of Linkedin Ads. No other advertising platform has access to such an extensive and up-to-date employer-employee data set. For that reason, no other platform can natively support targeting audiences based on their employer. This makes Linkedin Ads an indispensable platform for B2B marketers and the
Linkedin Ads Company Targeting Options and Statistics for 2023 Read More »
