Google Analytics

Writing Custom Dimension to Google Analytics from Snowflake DB

1 Comment / Google Analytics, Tutorials / By

Like many data geeks, Google Analytics was the thing that first sparked my curiosity. Last week, Census released our Google Analytics integration. I could write a long list of game-changing applications for creating custom dimensions in Google Analytics from data in a Snoflake data warehouse but I’ve been swirling around one that I find particularly interesting. Here’s what …

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Drift Chat Event Tracking with Google Tag Manager – Less Code, More Analytics

3 Comments / Google Analytics, Google Tag Manager, Javascript / By

The market for website chatbots is growing steadily and with it, there have been a lot of entrants since Intercom lead the way. From Hubspot to Whisbi, each has their own take on it. What I found especially impressive is how Drift has opened up the tech side of their platform. This makes it a really fun marketing technology. Building chatbots …

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9 Pro Tips for GTM Auto Event Tracking and the Click Element Variable

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This week I did a Google Tag Manager implementation where I had no control over the site’s source code and no access to the site’s developers. It’s an imperfect situation but luckily, GTM Auto Event Tracking affords a solution that is very effective considering these constraints. This post is meant share a few tips on …

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Web Addresses Explained: What Every Human Should Know About URLs

7 Comments / For Humans, Google Analytics, Google Tag Manager, Javascript / By

If you can remember your elementary school English lessons, you might recall learning how to format postal addresses so you could send a letter or navigate yourself to a particular destination. Today, most of us navigate to Web addresses far more often than street addresses and yet we no sense about how web addresses work, what …

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Google Analytics to Google Spreadsheets is Data to Insights

1 Comment / Google Analytics / By

When you reach the limits of Google Analytics custom reports and you still need more, Google Spreadsheets and the Google Analytics Add-On can take you past sampling, data consistency and dimension challenges. This post is all about the Google Analytics + Google Spreadsheets workflow. It is an end-to-end example of how you can extract more …

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Track REST APIs with the Google Analytics Measurement Protocol

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Google Analytics got a whole lot more interesting when the Measurement Protocol was introduced. We already knew GA was the industry standard for web analytics but with the Measurement Protocol it has become the analytics platform of anything and everything that can be made digital. With some clever instrumentation, we can now use it to …

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Product Scope Custom Dimension & Metrics in Google Analytics

1 Comment / Google Analytics, Google Tag Manager, Javascript / By

Google Analytics Enhanced Ecommerce provides insight into Ecommerce performance in detail that was impossible using standard Google Analytics methods. To get the most out of Enhanced Ecommerce, you must understand the breadth of Enhanced Ecommerce data collection capabilities. This tutorial will take you from Ecommerce product page to Enhanced Ecommerce Product Data. Product Data Problem and Solution The new …

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Bulk Hide, Show, Delete & Copy Multiple Sheets in Google Spreadsheets

42 Comments / Google Analytics, Google Apps Script, google spreadsheets / By

Update: This script now allows you to copy multiple sheets within one spreadsheet to either the same spreadsheet or a different one. If you want to copy the sheet to the same spreadsheet just input you current spreadsheet’s id when prompted. The spreadsheet id can be found in the Spreadsheet’s URL eg: docs.google.com/spreadsheets/d/SPREADSHEETID/edit#gid=0 If you are looking …

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