For Humans

Introducing ChatGPT Entities: The Hidden Structured Data Powering AI Search

I first noticed an interesting ChatGPT feature while demoing my ChatGPT Search Insights tool for Jeremy Galante, who leads SEO at ClickUp, during the Ahrefs Evolve conference a few weeks ago. We were looking into a strategy that he was just rolling out, and we saw this. He said, “Can you screenshot that for me?”  […]

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Scroll to Text Fragments

How to Highlight Text On a Page with “Scroll to Text Fragments”

If you read my blog, you probably know that I am a bit of a geek about URLs. The “Universal Resource Locator” is a fundamental principle of the internet and are responsible for a lot of interesting features of the information superhighway. URLs make it possible to navigate from page to page, to change the

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Web Addresses Explained: What Every Human Should Know About URLs

If you can remember your elementary school English lessons, you might recall learning how to format postal addresses so you could send a letter or navigate yourself to a particular destination. Today, most of us navigate to Web addresses far more often than street addresses and yet we no sense about how web addresses work, what

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