Growth

Attio Analytics Tooling: My Search for a Lightweight, Flexible GTM Analytics Stack

Leave a Comment / Customer Segmentation, Growth, SQL / Trevor Fox

A couple of weeks ago, while building out a scoring and segmentation model for a client, I arrived at a situation that Attio’s built-in reporting was not capable of handling. I explored a few options for analyzing prospect data (People and Companies) with varying degrees of success. I wrote this post to help you think […]

Attio Analytics Tooling: My Search for a Lightweight, Flexible GTM Analytics Stack Read More »

Fostering Collaborative Analytics: A Founder’s Guide

Leave a Comment / Growth / Trevor Fox

In today’s all-or-nothing startup environment, young businesses need to be near-perfect in every aspect to succeed. As startups grow, analytics is the key to success. And yes, data-driven insights can be a game-changer. However, a widespread challenge persists: most startups struggle to integrate analytics seamlessly into their day-to-day business operations. As a founder, you have

Fostering Collaborative Analytics: A Founder’s Guide Read More »

Viral Promotion in B2B • GrowthStudy #1

Leave a Comment / Growth, GrowthStudy / Trevor Fox

I’ve been asked for case studies, so I figured I’d create a little series of shorts that are a mashup of growth hacks and case studies. I’ve unimaginatively named them GrowthStudies. Here we go! There aren’t many easy ways to get viral promotion in B2B, But I’ve seen one work consistently. Best of all, it

Viral Promotion in B2B • GrowthStudy #1 Read More »

(Re) Defining Growth Experiments

Leave a Comment / Growth / Trevor Fox

I believe above all else, the role of Growth in an organization is to learn. Of course, the objective is to learn in the service of growth but I believe that the growth role is different than many traditional roles because the role demands that you navigate through a lot of ambiguity to optimize for

(Re) Defining Growth Experiments Read More »

How to Scale Yourself in a Growth Role, Part 1: Your Time

Leave a Comment / Growth, How to Scale Yourself / Trevor Fox

A personal note: These are my learnings from consulting, being part of a growth team at Postmates, then leading growth at Panoply, so hopefully, it’s insightful. This post has been idling in a Google Doc for weeks because I couldn’t dedicate the time to complete it. So instead of never completing a single long post,

How to Scale Yourself in a Growth Role, Part 1: Your Time Read More »