I first noticed an interesting ChatGPT feature while demoing my ChatGPT Search Insights tool for Jeremy Galante, who leads SEO at ClickUp, during the Ahrefs Evolve conference a few weeks ago. We were looking into a strategy that he was just rolling out, and we saw this. He said, “Can you screenshot that for me?” […]
Introducing ChatGPT Entities: The Hidden Structured Data Powering AI Search Read More »
One of my favorite ways to identify or scale up growth tactics is to reverse engineer the platforms that direct people’s attention and shape their perception. ChatGPT, like Google, Facebook, and LinkedIn before it presents the biggest opportunity today—both in terms of overall growth expectations and leverage. (It’s early!) ChatGPT has several interesting components that,
ChatGPT Hints and Modes: Exploring the Growth Opportunities Behind Them Read More »
A couple of weeks ago, while building out a scoring and segmentation model for a client, I arrived at a situation that Attio’s built-in reporting was not capable of handling. I explored a few options for analyzing prospect data (People and Companies) with varying degrees of success. I wrote this post to help you think
Attio Analytics Tooling: My Search for a Lightweight, Flexible GTM Analytics Stack Read More »
In today’s all-or-nothing startup environment, young businesses need to be near-perfect in every aspect to succeed. As startups grow, analytics is the key to success. And yes, data-driven insights can be a game-changer. However, a widespread challenge persists: most startups struggle to integrate analytics seamlessly into their day-to-day business operations. As a founder, you have
Fostering Collaborative Analytics: A Founder’s Guide Read More »
I’ve been asked for case studies, so I figured I’d create a little series of shorts that are a mashup of growth hacks and case studies. I’ve unimaginatively named them GrowthStudies. Here we go! There aren’t many easy ways to get viral promotion in B2B, But I’ve seen one work consistently. Best of all, it
Viral Promotion in B2B • GrowthStudy #1 Read More »
I believe above all else, the role of Growth in an organization is to learn. Of course, the objective is to learn in the service of growth but I believe that the growth role is different than many traditional roles because the role demands that you navigate through a lot of ambiguity to optimize for
(Re) Defining Growth Experiments Read More »
A personal note: These are my learnings from consulting, being part of a growth team at Postmates, then leading growth at Panoply, so hopefully, it’s insightful. This post has been idling in a Google Doc for weeks because I couldn’t dedicate the time to complete it. So instead of never completing a single long post,
How to Scale Yourself in a Growth Role, Part 1: Your Time Read More »
