I’ve been thinking about the best way to put a “course” together to demonstrate the overlap between web development and SEO. There are a lot of directions this could go in but I wanted to strike the right balance between technical depth and feasibility for someone who hasn’t done much in the way of web …
Starting an SEO Project with Python, Pelican, and AWS Read More »
If you’re new to web development—especially if you are coming from adjacent territory like marketing or product management, you’ve probably begun to understand the basics of variables and for loops but there’s a big gap between where you are and how things get done in the wild. The goal of this post is to introduce …
Beginner’s Guide to Content Management Systems and Templating Engines Read More »
Whether you’re just an SEO rookie or you’ve been playing along for years, you probably know that SEO is all about keywords, content, and links. To “do SEO,” all you need is a website, some content, and you need to figure out how to get some links so your site can rank. The more you …
As a data analyst, your credibility is as valuable as your analytical skills. And to maintain your credibility, it’s important to be able to answer questions correctly and consistently. That’s why you must be careful to integrate reproducibility into your SQL analyses. This tutorial is going to show you how you can use Redshift User …
Intro to SQL User-Defined Functions: A Redshift UDF Tutorial Read More »
As a digital marketer, I use SQL every single day. And looking back on my career so far, it would be fair (though a bit reductive) to say that I could define my career by two distinct periods: before I learned SQL and after I learned SQL. The two periods are distinct for three main …
Getting Started with SQL for Marketing (with Facebook Ads Example) Read More »
A personal note: These are my learnings from consulting, being part of a growth team at Postmates, then leading growth at Panoply, so hopefully, it’s insightful. This post has been idling in a Google Doc for weeks because I couldn’t dedicate the time to complete it. So instead of never completing a single long post, …
How to Scale Yourself in a Growth Role, Part 1: Your Time Read More »
The market for website chatbots is growing steadily and with it, there have been a lot of entrants since Intercom lead the way. From Hubspot to Whisbi, each has their own take on it. What I found especially impressive is how Drift has opened up the tech side of their platform. This makes it a really fun marketing technology. Building chatbots …
Drift Chat Event Tracking with Google Tag Manager – Less Code, More Analytics Read More »
You are probably here because you have more SEO data than you know what to do with and precious little time to make sense of it. A framework is exactly what you need. An SEO measurement framework draws the relationships between all the metrics that you collect and the levers that you can pull to …
Metrics and Levers of an SEO Measurement Framework Read More »
Freshness matters. It matters to searchers, therefore it matters to search engines, therefore it should matter to you. The best tool to ensure that search engines have your site’s freshest content is your sitemap. This post explains why pinging search engines with your sitemaps is important for SEO and how to optimize the process and …
Pinging Search Engines with Your Sitemap Works – Here’s How Read More »
As we all know, the data layer (dataLayer if you’re a nerd) is a great way to provide data about an application, it’s users, and, it’s content to analytics and marketing technologies. But one thing that is underappreciated about the data layer is that it provides context for personalization. There are a number of ways …
Adding a Hubspot Data Layer for Personalization and Profit Read More »
