Google Tag Manager is a great solution for implementing Web analytics on AJAX-heavy apps. But at times it may seem like it adds more complexity than it relieves. Synchronizing data and events in the dataLayer is an example of this. Sometimes you will want to fire a tag that aims to send data that will show up in …
Solving Google Tag Manager Race Conditions with eventCallback Read More »
Google Analytics Enhanced Ecommerce provides insight into Ecommerce performance in detail that was impossible using standard Google Analytics methods. To get the most out of Enhanced Ecommerce, you must understand the breadth of Enhanced Ecommerce data collection capabilities. This tutorial will take you from Ecommerce product page to Enhanced Ecommerce Product Data. Product Data Problem and Solution The new …
Product Scope Custom Dimension & Metrics in Google Analytics Read More »
You already know that Google Tag Manager is an incredibly powerful tool but you may not know that it can literally do anything. In fact, Google Tag Manager made me pancakes this morning. Not really, but a man can dream. Google Tag Manager is comprised of three components: Tags (the things that do stuff with …
Scale Optimizely Testing with Google Tag Manager Read More »
If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by Q4 last year.” Aside from the constant stream of daily hiccups that arise due to the asynchronous nature of …
Agile Strategy for Data Collection and Analytics Read More »
“Report automation” is my favorite two-word combo besides “free pizza.” And because of the nature of the testing and optimization game, and the speed it happens (in comparison to something like SEO), reporting can can pile up rather quickly. This is why I was as happy as [see picture below] when Optimizely recently released a …
Automate Optimizely Reports With the Results API Read More »
Update: This script now allows you to copy multiple sheets within one spreadsheet to either the same spreadsheet or a different one. If you want to copy the sheet to the same spreadsheet, just input your current spreadsheet’s ID when prompted. The spreadsheet id can be found in the Spreadsheet’s URL eg: docs.google.com/spreadsheets/d/SPREADSHEETID/edit#gid=0 If you are looking …
Bulk Hide, Show, Delete & Copy Multiple Sheets in Google Spreadsheets Read More »
The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium. Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search ad because their message is transmitted over a digital medium. Unfortunately, this misunderstanding so vastly …
Data-Driven Marketing Starts With the Data Layer Read More »
The Data Layer Inspector and Debugger This project began as a solution to a problem that I often faced setting up Google Tag Manager and specifically the data layer. The solution that I ended making was dataLayer logger, inspector, and debugger that offered the same features as the Google Analytics Debugger but for the data …
Inspecting and Debugging the Google Tag Manager dataLayer Read More »
Scripts Save Lives I love algorithms and you should too. They provide simple consistency to life like no calendar, routine or habit ever could. They do exactly what you tell them to do and they do it fast, and most beautiful of all, they make life automatic. (sigh of contentment) I also love javascript but …
Automate Mobile Preferred Ad Creation with Adwords Scripts Read More »
I made it! I am finally a nerd. At the top of the MailChimp API there is a clear disclaimer: “Woah, Nerds Only!” Undeterred, I scrolled on to test my nerdy medal. The following is my account of navigating the well-charted waters of the MailChimp API and a tutorial on how to automate a “BARF” …
Automate MailChimp Reporting with Google Spreadsheets Read More »
