If you followed the previous post about getting started with Pelican, you should have a Pelican website up and running on your local machine. This is where a lot of web development tutorials stop and that has always frustrated me. There are a million and one places to learn how to code online but just […]
I’ve been thinking about the best way to put a “course” together to demonstrate the overlap between web development and SEO. There are a lot of directions this could go in but I wanted to strike the right balance between technical depth and feasibility for someone who hasn’t done much in the way of web
Starting an SEO Project with Python, Pelican, and AWS Read More »
If you’re new to web development—especially if you are coming from adjacent territory like marketing or product management, you’ve probably begun to understand the basics of variables and for loops but there’s a big gap between where you are and how things get done in the wild. The goal of this post is to introduce
Beginner’s Guide to Content Management Systems and Templating Engines Read More »
Whether you’re just an SEO rookie or you’ve been playing along for years, you probably know that SEO is all about keywords, content, and links. To “do SEO,” all you need is a website, some content, and you need to figure out how to get some links so your site can rank. The more you
Pssst… have you heard about Google Search Console’s BigQuery integration?? The thing I enjoy most about SEO is thinking at scale. Working at Postmates was fun because sometimes it’s more appropriate to size opportunities on a logarithmic scale than a linear one. But there is a challenge that comes along with that: opportunities scale logarithmically,
SEO with the Google Search Console API and Python Read More »
Sometimes it’s just easier to separate concerns. Just like how stylesheets and .js scripts separate the form and function of the page from the presentation of the page, the same can be done with the JSON-LD schematic markup / structured data of the page. This example shows how you can add structured data for SEO
Using Hosted JSON-LD Files as applications/ld+json Scripts for SEO Read More »
