Trevor Fox

Google Search Console Monthly Performance Emails in SQL Tutorial

At the beginning of every month, Google Search Console sends out its Monthly Search Performance email to site owners. Each month I receive this email, I’m reminded of two things: 1) My site’s performance doesn’t really change much, and 2) These statistics are a great way to demonstrate how to write SQL for the Google …

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Longtail Query Analysis in BigQuery using Levenshtein Distance

A few days ago, Cyrus Shepard posted an example about using Levenshtein distance to compute the similarity or dissimilarity (aka the edit distance) between two strings. His example showed how to apply Levenshtein distance in Google Sheets in the context of written content, but it inspired me to demonstrate another common application: query similarity.  Since …

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Fostering Collaborative Analytics: A Founder’s Guide

In today’s all-or-nothing startup environment, young businesses need to be near-perfect in every aspect to succeed. As startups grow, analytics is the key to success. And yes, data-driven insights can be a game-changer. However, a widespread challenge persists: most startups struggle to integrate analytics seamlessly into their day-to-day business operations. As a founder, you have …

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The two steps in Dataform execution: Javascript, then SQL statements

Understanding SQLX and Javascript in Dataform

When you think of “programming languages for data,” Javascript probably doesn’t even make the list. Yet, if you’re using Dataform, it’s almost impossible to avoid. As you’ll learn in this article, Dataform is Javascript all the way down. Even SQLX files that you write are pretty much just Javascript files under the covers. So shed …

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How to check if your LinkedIn Insight Tag Pixel Is Working

You’ve just added your LinkedIn Insight Tag to your website, and you want to see if it’s working. If you read Linkedin’s documentation, they will offer up this advice:  “You can check the status in Campaign Manager by navigating to Account Assets → Insight Tag. Once the Insight Tag is installed on your website and …

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