Trevor Fox

Google Apps Script doGet and doPost Tutorial + 6 Web App Examples

If you are new to Google Apps Script or programming in general, Google Apps Script Web Apps may seem daunting. The good news is that it is easy to understand with a little trial and error. This tutorial will give you 12 recipes to help you get started with the doGet and doPost functions and show …

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Website Launch Checklist for Digital Marketing in 2017

Website launches are a magical time- full of promise and wonder. They are a stress-free time where every stakeholder rejoices and relaxes, knowing that the hard work is behind them. Now all they have to do is let the smooth breezes of the digital ocean carry them to the land of Internet business success. If …

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Add a Website Skype Button to Talk With Leads and Customers

This post demonstrates several ways to add click-to-call and click-to-chat Skype button functionality into your website. Beyond just being a modern way to use a web browser, it enables a modern approach to interacting with leads and customers. There is good reason to do this. Let me tell you why… A New Definition of “Social” Brands The …

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9 Pro Tips for GTM Auto Event Tracking and the Click Element Variable

This week I did a Google Tag Manager implementation where I had no control over the site’s source code and no access to the site’s developers. It’s an imperfect situation but luckily, GTM Auto Event Tracking affords a solution that is very effective considering these constraints. This post is meant share a few tips on …

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Web Addresses Explained: What Every Human Should Know About URLs

If you can remember your elementary school English lessons, you might recall learning how to format postal addresses so you could send a letter or navigate yourself to a particular destination. Today, most of us navigate to Web addresses far more often than street addresses and yet we no sense about how web addresses work, what …

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8 Tips for Writing a Great Startup Company Description

I spent some time at Rise Conference here in Hong Kong this week. The conference hosts a few hundred startups from all across Asia and offers each of them a booth, an opportunity to pitch, and the hope of meeting their next, investor, engineer, or growth hacker. It was complete startup sensory overload. The talks …

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