Getting Started with SQL for Marketing (with Facebook Ads Example)

As a digital marketer, I use SQL every single day. And looking back on my career so far, it would be fair (though a bit reductive) to say that I could define my career by two distinct periods: before I learned SQL and after I learned SQL. The two periods are distinct for three main …

Getting Started with SQL for Marketing (with Facebook Ads Example) Read More »

How to Scale Yourself in a Growth Role, Part 1: Your Time

A personal note: These are my learnings from consulting, being part of a growth team at Postmates, then leading growth at Panoply, so hopefully, it’s insightful. This post has been idling in a Google Doc for weeks because I couldn’t dedicate the time to complete it. So instead of never completing a single long post, …

How to Scale Yourself in a Growth Role, Part 1: Your Time Read More »

Drift Chat Event Tracking with Google Tag Manager – Less Code, More Analytics

The market for website chatbots is growing steadily and with it, there have been a lot of entrants since Intercom lead the way. From Hubspot to Whisbi, each has their own take on it. What I found especially impressive is how Drift has opened up the tech side of their platform. This makes it a really fun marketing technology. Building chatbots …

Drift Chat Event Tracking with Google Tag Manager – Less Code, More Analytics Read More »

Pinging Search Engines with Your Sitemap Works – Here’s How

Freshness matters. It matters to searchers, therefore it matters to search engines, therefore it should matter to you. The best tool to ensure that search engines have your site’s freshest content is your sitemap. This post explains why pinging search engines with your sitemaps is important for SEO and how to optimize the process and …

Pinging Search Engines with Your Sitemap Works – Here’s How Read More »

Adding a Hubspot Data Layer for Personalization and Profit

As we all know, the data layer (dataLayer if you’re a nerd) is a great way to provide data about an application, it’s users, and, it’s content to analytics and marketing technologies. But one thing that is underappreciated about the data layer is that it provides context for personalization. There are a number of ways …

Adding a Hubspot Data Layer for Personalization and Profit Read More »

Dynamic Gantt Charts in Google Sheets + Project Timeline Template

Google Docs and Gantt charts are a perfect match. Google Spreadsheets offers the ability to share and update spreadsheets in real-time, which is a major benefit for any project team, especially those who work in different locations or time zones. On top of that, you can’t beat the free price! Many projects are complex enough …

Dynamic Gantt Charts in Google Sheets + Project Timeline Template Read More »

What is keyword stemming? Use it … Wisely

 Keyword stemming is the process of removing all modifiers of a keyword, including prefix, suffix, and pluralization, until only the root of the word remains. For example, “consulting” and “consultant” would be stemmed to the same root, “consult.”  This technique is useful for SEO keyword research because it helps to identify and group similar keywords. …

What is keyword stemming? Use it … Wisely Read More »

SEO with the Google Search Console API and Python

Pssst… have you heard about Google Search Console’s BigQuery integration?? The thing I enjoy most about SEO is thinking at scale. Working at Postmates was fun because sometimes it’s more appropriate to size opportunities on a logarithmic scale than a linear one. But there is a challenge that comes along with that: opportunities scale logarithmically, …

SEO with the Google Search Console API and Python Read More »