At the beginning of every month, Google Search Console sends out its Monthly Search Performance email to site owners. Each month I receive this email, I’m reminded of two things: 1) My site’s performance doesn’t really change much, and 2) These statistics are a great way to demonstrate how to write SQL for the Google …
Google Search Console Monthly Performance Emails in SQL Tutorial Read More »
A few days ago, Cyrus Shepard posted an example about using Levenshtein distance to compute the similarity or dissimilarity (aka the edit distance) between two strings. His example showed how to apply Levenshtein distance in Google Sheets in the context of written content, but it inspired me to demonstrate another common application: query similarity. Since …
Longtail Query Analysis in BigQuery using Levenshtein Distance Read More »
Discover the differences between the searchdata_url_impression and searchdata_site_impression tables, and learn how they can help you analyze your site’s performance at different levels of granularity.
You may have heard the hype about integrating Google Search Console and Google BigQuery using the new Bulk Export feature. If you’re like me, you recognize the power of analyzing SEO data with SQL or the BI tool of your choice (you’ve probably heard of Looker and Looker Studio.) Or you might be thinking to …
Google Search Console to BigQuery: The Complete Guide to GSC Bulk Export Read More »
I’ve had a few SEO consulting projects lately that have given me a chance to work with many more keywords than anybody should be working within a spreadsheet. When I come across these types of projects, I use the same workflow: bring all the data into a database and run the analyses in SQL. I …
SQL for SEO: A step-by-step keyword analytics tutorial Read More »
Go search Google for “free tiktok followers” and you will see some brilliant, although dirty #blackhat #SEO. Most of the top ten results belong to a spammer who has hacked into dozens of sites and created fake profiles and uploaded .pdf files to public directories with spun content. That scam is surprising, but what’s particularly …
There’s something to learn from black hat SEO tactics for PDF files Read More »
This is a quick post to provide context for the SEO A/B test-curious people out there. I was prompted by a thread in Measure Slack and figured long-form would make more sense. I didn’t want to make this another hideously long SEO-ified post but rather get to the point quickly. Here’s the post and then …
Read This Before You Run Your First SEO A/B Test Read More »
I’ve been thinking about names a lot lately. My wife and I are running through the process of generating and narrowing down a list of names for our oncoming baby. We didn’t do ourselves any favors by not discovering the gender prior to birth. I like to think this is a good way to remove …
This is the fifth post in my series about static site SEO with AWS. In the last post, we uploaded the static site to Amazon S3 so that it’s publicly accessible on the web. In this post, we’ll move beyond static site basics and start to discuss how Cloudfront CDN impacts load speeds and SEO. …
Does CloudFront impact SEO? Let’s set it up for an S3 static site and test it! Read More »
If you followed the previous post about getting started with Pelican, you should have a Pelican website up and running on your local machine. This is where a lot of web development tutorials stop and that has always frustrated me. There are a million and one places to learn how to code online but just …
