You are probably here because you have more SEO data than you know what to do with and precious little time to make sense of it. A framework is exactly what you need. An SEO measurement framework draws the relationships between all the metrics that you collect and the levers that you can pull to …
Metrics and Levers of an SEO Measurement Framework Read More »
Freshness matters. It matters to searchers, therefore it matters to search engines, therefore it should matter to you. The best tool to ensure that search engines have your site’s freshest content is your sitemap. This post explains why pinging search engines with your sitemaps is important for SEO and how to optimize the process and …
Pinging Search Engines with Your Sitemap Works – Here’s How Read More »
Keyword stemming is the process of removing all modifiers of a keyword including prefix, suffix, and pluralization until only the root of the word remains. For example, “consulting” and “consultant” would be stemmed to the same root, “consult.” This technique is useful for SEO keyword research because it helps to identify and group similar keywords. In …
Pssst… have you heard about Google Search Console’s BigQuery integration?? The thing I enjoy most about SEO is thinking at scale. Working at Postmates was fun because sometimes it’s more appropriate to size opportunities on a logarithmic scale than a linear one. But there is a challenge that comes along with that: opportunities scale logarithmically, …
SEO with the Google Search Console API and Python Read More »
The Google Search Console Fetch and Render Tool is like putting on a pair of Googlebot goggles and looking at your own site through those lenses. If you have a simple website, (WordPress for example) that hasn’t been modified too much, you may not appreciate why this is important. But the more complex your site …
I’ve been spending a lot of time working with sitemaps lately. They are a critical component of getting sites indexed by search engines and they are a great way to learn about your competition’s architecture and search strategy. I mean, they literally map out the content that your competition is trying to add to search …
As Schema.org JSON-LD usage spreads across the internet and its utility increases, I find myself creating a lot more JSON-LD templates for non-standard entities… and then I find myself copying them over and over for each of their sibling entities. Finally, I decided I had had enough of this and looked to solve this problem …
JSON-LD Bulk Editor and File Generator for Google Sheets Read More »
Sometimes it’s just easier to separate concerns. Just like how stylesheets and .js scripts separate the form and function of the page from the presentation of the page, the same can be done with the JSON-LD schematic markup / structured data of the page. This example shows how you can add structured data for SEO …
Using Hosted JSON-LD Files as applications/ld+json Scripts for SEO Read More »
