Go search Google for “free tiktok followers” and you will see some brilliant, although dirty #blackhat #SEO. Most of the top ten results belong to a spammer who has hacked into dozens of sites and created fake profiles and uploaded .pdf files to public directories with spun content. That scam is surprising, but what’s particularly …
There’s something to learn from black hat SEO tactics for PDF files Read More »
I decided it’s time I’d learn GA4 so I figured I’d implement it net new and figure it out along the way. A couple of things I rely on heavily on my sites are Content Groupings and Custom Dimensions. Luckily, GA4 handles these a lot better than UA—even if they are still a bit cumbersome. …
Google Analytics 4 Pageview Custom Dimensions and Content Groupings Read More »
I believe above all else, the role of Growth in an organization is to learn. Of course, the objective is to learn in the service of growth but I believe that the growth role is different than many traditional roles because the role demands that you navigate through a lot of ambiguity to optimize for …
This is a quick post to provide context for the SEO A/B test-curious people out there. I was prompted by a thread in Measure Slack and figured long-form would make more sense. I didn’t want to make this another hideously long SEO-ified post but rather get to the point quickly. Here’s the post and then …
Read This Before You Run Your First SEO A/B Test Read More »
If you read my blog, you probably know that I am a bit of a geek about URLs. The “Universal Resource Locator” is a fundamental principle of the internet and are responsible for a lot of interesting features of the information superhighway. URLs make it possible to navigate from page to page, to change the …
How to Highlight Text On a Page with “Scroll to Text Fragments” Read More »
Reddit is a legend of the Web 2.0 transitionary time period. In that era, it was common to find rough edges around popular sites and features and Easter Eggs that could be described as “features that don’t exactly have any purpose but some people might find it cool.” (Consider Google’s “I’m feeling lucky” feature… This post …
I’ve been thinking about names a lot lately. My wife and I are running through the process of generating and narrowing down a list of names for our oncoming baby. We didn’t do ourselves any favors by not discovering the gender prior to birth. I like to think this is a good way to remove …
This is the fifth post in my series about static site SEO with AWS. In the last post, we uploaded the static site to Amazon S3 so that it’s publicly accessible on the web. In this post, we’ll move beyond static site basics and start to discuss how Cloudfront CDN impacts load speeds and SEO. …
Does CloudFront impact SEO? Let’s set it up for an S3 static site and test it! Read More »
If you followed the previous post about getting started with Pelican, you should have a Pelican website up and running on your local machine. This is where a lot of web development tutorials stop and that has always frustrated me. There are a million and one places to learn how to code online but just …
I’ve been thinking about the best way to put a “course” together to demonstrate the overlap between web development and SEO. There are a lot of directions this could go in but I wanted to strike the right balance between technical depth and feasibility for someone who hasn’t done much in the way of web …
Starting an SEO Project with Python, Pelican, and AWS Read More »
