Linkedin Ads Company targeting

Linkedin Ads Company Targeting Options and Statistics for 2023

Leave a Comment / Customer Segmentation, Linkedin / By

Company targeting is one of the most unique advertising features of Linkedin Ads. No other advertising platform has access to such an extensive and up-to-date employer-employee data set. For that reason, no other platform can natively support targeting audiences based on their employer. This makes Linkedin Ads an indispensable platform for B2B marketers and the …

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Customer segmentation vs. Personas: When to use and how to choose

1 Comment / Customer Segmentation / By

Let’s say you want to create a new email campaign to drive sales. Should you use customer segmentation or personas? What if you want to run an A/B test on a website? Which should you use? It’s time to develop a new feature for your SaaS product… you get the idea.  Customer segmentation and personas …

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Writing Custom Dimension to Google Analytics from Snowflake DB

1 Comment / Google Analytics, Tutorials / By

Like many data geeks, Google Analytics was the thing that first sparked my curiosity. Last week, Census released our Google Analytics integration. I could write a long list of game-changing applications for creating custom dimensions in Google Analytics from data in a Snoflake data warehouse but I’ve been swirling around one that I find particularly interesting. Here’s what …

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From Spreadsheets to SQL: Step One towards the Minimum Viable Data Stack

1 Comment / Minimum Viable Data Stack / By

“A spreadsheet is just data in single-player mode” Last week I made a mistake. I boldly claimed that “A spreadsheet is just data in single-player mode.” And while I stand by that claim. I didn’t expect to be called to account for it. As it turns out, the post was pretty popular and I think …

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There’s something to learn from black hat SEO tactics for PDF files

Leave a Comment / SEO / By

Go search Google for “free tiktok followers” and you will see some brilliant, although dirty #blackhat #SEO. Most of the top ten results belong to a spammer who has hacked into dozens of sites and created fake profiles and uploaded .pdf files to public directories with spun content. That scam is kind of surprising but …

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Read This Before You Run Your First SEO A/B Test

Leave a Comment / Google Search Console, SEO, SEO and Web Development / By

This is a quick post to provide context for the SEO A/B test-curious people out there. I was prompted by a thread in Measure Slack and figured long-form would make more sense. I didn’t want to make this another hideously long SEO-ified post but rather get to the point quickly.  Here’s the post and then …

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Scroll to Text Fragments

How to Highlight Text On a Page with “Scroll to Text Fragments”

1 Comment / For Humans, Javascript / By

If you read my blog, you probably know that I am a bit of a geek about URLs. The “Universal Resource Locator” is a fundamental principle of the internet and are responsible for a lot of interesting features of the information superhighway. URLs make it possible to navigate from page to page, to change the …

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