Analytics

SEO with the Google Search Console API and Python

Pssst… have you heard about Google Search Console’s BigQuery integration?? The thing I enjoy most about SEO is thinking at scale. Working at Postmates was fun because sometimes it’s more appropriate to size opportunities on a logarithmic scale than a linear one. But there is a challenge that comes along with that: opportunities scale logarithmically, …

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Google Analytics to Google Spreadsheets is Data to Insights

When you reach the limits of Google Analytics custom reports and you still need more, Google Spreadsheets and the Google Analytics Add-On can take you past sampling, data consistency and dimension challenges. This post is all about the Google Analytics + Google Spreadsheets workflow. It is an end-to-end example of how you can extract more …

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Slack

Is Slack Messenger Right for My Team? Analytics and Answers

From AOL Instant Messenger to WeChat stickers, digital communication has always fascinated me. From the beginning, there has always been so much we don’t understand about digital communication. It’s kind of like GMO; we just started using it without considering the implications. We are continually learning how to use the the digital medium to achieve …

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