Trevor Fox

Drift Chat Event Tracking with Google Tag Manager – Less Code, More Analytics

3 Comments / Google Analytics, Google Tag Manager, Javascript / By

The market for website chatbots is growing steadily and with it, there have been a lot of entrants since Intercom lead the way. From Hubspot to Whisbi, each has their own take on it. What I found especially impressive is how Drift has opened up the tech side of their platform. This makes it a really fun marketing technology. Building chatbots …

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Pinging Search Engines with Your Sitemap Works – Here’s How

Leave a Comment / Google Search Console, SEO / By

Freshness matters. It matters to searchers, therefore it matters to search engines, therefore it should matter to you. The best tool to ensure that search engines have your site’s freshest content is your sitemap. This post explains why pinging search engines with your sitemaps is important for SEO and how to optimize the process and …

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Adding a Hubspot Data Layer for Personalization and Profit

2 Comments / Google Tag Manager / By

As we all know, the data layer (dataLayer if you’re a nerd) is a great way to provide data about an application, it’s users, and, it’s content to analytics and marketing technologies. But one thing that is underappreciated about the data layer is that it provides context for personalization. There are a number of ways …

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Dynamic Gantt Charts in Google Sheets + Project Timeline Template

45 Comments / Google Spreadsheets, Tutorials / By

Updated: August 2018 Google Docs and Gantt charts are a perfect match. Google Spreadsheets offers the ability to share and update spreadsheets in real-time which is a major benefit for any project team- especial those who work in different locations or time zones. On top of that, you can’t beat the free price! There are …

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What is keyword stemming? Use it … Wisely

Leave a Comment / SEO / By

 Keyword stemming is the process of removing all modifiers of a keyword including prefix, suffix, and pluralization until only the root of the word remains. For example, “consulting” and “consultant” would be stemmed to the same root, “consult.”  This technique is useful for SEO keyword research because it helps to identify and group similar keywords. In …

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SEO with the Google Search Console API and Python

1 Comment / Google Search Console, SEO / By

Pssst… have you heard about Google Search Console’s BigQuery integration?? The thing I enjoy most about SEO is thinking at scale. Working at Postmates was fun because sometimes it’s more appropriate to size opportunities on a logarithmic scale than a linear one. But there is a challenge that comes along with that: opportunities scale logarithmically, …

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