Trevor Fox

Dynamic Gantt Charts in Google Sheets + Project Timeline Template

Google Docs and Gantt charts are a perfect match. Google Spreadsheets offers the ability to share and update spreadsheets in real-time, which is a major benefit for any project team, especially those who work in different locations or time zones. On top of that, you can’t beat the free price! Many projects are complex enough …

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What is keyword stemming? Use it … Wisely

 Keyword stemming is the process of removing all modifiers of a keyword, including prefix, suffix, and pluralization, until only the root of the word remains. For example, “consulting” and “consultant” would be stemmed to the same root, “consult.”  This technique is useful for SEO keyword research because it helps to identify and group similar keywords. …

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SEO with the Google Search Console API and Python

Pssst… have you heard about Google Search Console’s BigQuery integration?? The thing I enjoy most about SEO is thinking at scale. Working at Postmates was fun because sometimes it’s more appropriate to size opportunities on a logarithmic scale than a linear one. But there is a challenge that comes along with that: opportunities scale logarithmically, …

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The three most important things I learned in 2017

2017 has been a wild year, to say the least. From waking up wondering if closed-mindedness was becoming mainstream to waking up wondering about the likelihood of nuclear war, to waking up in any one of over a dozen countries, there has been something remarkably unstable about 2017 (even for me). But amidst all the …

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Working with URLs in Google Apps Script and Google Sheets

There is something so fitting about working with URLs in Google Apps Script and Google Spreadsheets. The cloud-based software works in the browser where, indeed, there are a lot of URLs to work with. Google Apps Script’s doPost, doGet, and UrlFetchApp make HTTP requests to URLs easy. Google Spreadsheets has similar functionality with IMPORTXML, IMPORTHTML, IMPORTFEED, and IMPORTDATA. If you work in web analytics, digital marketing, …

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